Networks
Employed history

RAD Data Communications Ltd
May 1997 to 2008
Manufacturer of M2M & IoT Data & Voice communications equipment. T/o $200m 500 employees.
Managing Director UK & Ireland: A Sales & Marketing role with responsibility for Support, Accounts and Administration.
-
Consistently the top performing territory globally
-
Increased order intake, from less than $2m to more than $14.4m p.a in three years
-
Negotiated release from the single channel policy, leading to a six- fold increase in indirect channels
-
Introduced Service Sales through indirect channels to generate repeat revenue
-
Strong Personal relationship at GFI Informatics (Dimension Data)
-
Over-achieved sales targets by 15% leveraging long standing relationships to close major contracts with Nortel $25m, Verizon $7m, BT $5m and UK Highways $3m, T-Mobile, Orange, Huawei
-
Delivered significant customer network savings with innovative use of network management software and VOIP
-
Introduced Direct Touch business development resulting in revenues doubling
-
Created marketing campaign strategy utilising a multi promotional approach, to generated $1m new revenue annually
-
Identified a market opportunity and guided the creation of a new product, winning a $7million new customer Nortel
RACAL - Datacom Ltd
July1981 to April 1997
M2M Data Communications manufacturer. T/o £80m employees 550.
Sales Director 1995-97
-
Over achieved Sales target each year in the company, established a new division based on new Go To Market Strategy
Senior Manager Distribution 1993-95
-
Responsible for two offices and £40m outsourcing contract across 14 separate disciplines
Area Sales Manager Distribution 1990-93
-
Managed P&L for Admin, Development, Sales, Marketing, Support & Help Desk, while buying 20% of supply company
Sales Manager Distribution 1987-90
-
Established from scratch Racal’s Distribution Sales Team and Grew to £3M
Direct Sales Account Manager 1981-87
-
Targets circa £1m. Always Overachieved


Lansing Bagnalls
September 1975 to June 1981
Mechanical handling equipment, including fork and pallet trucks, and tractors, electrical and diesel.
Engineering Technician 4 year Apprenticeship in 1979. Award of apprentice of the year over an intake of 200 apprentices.
City & Guilds of London Institute Part 1 & 2 Engineering Technicians 1979
Business Education Council National Certificate Part 1 & 2 Business Studies 1981

Training
Ashridge Management College - Managing People
Ashridge Management College - Financial Management.
The Sales Consultancy, Power Based Selling
The sales Consultancy, Channel Partner Account Management Process
The Sales Consultancy, Situational Sales Negotiation.
Tack International, Selling Through Distributors.
Sandler Presidents Club, Sales Training 12 month schedule.
PTS Sales Development Programme, Sales Training 12 schedule.
Benchmark Business Training, Contract Law

